Word Choice
Purpose
Good writing uses vocabulary or word choice that appeals to the audience. This means using words the writer knows and words they think their audience will appreciate.
How
- Use specific words to help the reader understand what is meant.
- Use words and phrases that will keep the reader’s attention.
- Choose words that clearly convey your intended meaning.
- Choose formal or informal words depending on audience and purpose. For example:
- Informal writing: Can use slang when writing to friends or family.
- Formal or business writing: Avoid slang.
- Use surprising or unexpected words sometimes to make writing more interesting.
- Don’t replace words with “fancy” thesaurus words if you’re not sure of the meaning—this can confuse the reader.
See it in Action!

Watch:
Word Choice by Shmoop
A funny video about word choice with lots of clear examples.
Watch here

Learn More:
Words Everyone Knows, Probably Knows, or Nobody Knows
A short video showing examples of word familiarity.
Watch here
6 Effective Ways to Improve Word Choice
Practical tips to strengthen word choice in writing.

Add Complexity:
The Importance of Word Choice in Writing
Learn how choosing the right words can make your writing clearer, stronger, and more engaging for readers.